TheraPeaz – Winner of 2014 Innovative HME Retail Product Award at MedTrade

The biannual Innovative HME Retail Product Awards honor HME products that are particularly suited for retail sale. The competition recognizes and promotes products that contribute to the bottom lines though cash sales.

The Challenge

With the growing importance of cash products in the HME/DME world, expanding further into the pain management category is a great opportunity to grow retail business and add to the bottom line.

  • Hot and Cold therapy products, like TheraPeaz® are great for traditional HME Clients that are all too familiar with aches / pains.
  • Products like TheraPeaz® are an opportunity to grow the customer base of a traditional HME base to target younger clients (athletes / weekend warriors).
  • Some like it hot, some not. TheraPeaz® = 1 space offering 2 solutions.

The Opportunity

Americans are increasingly looking for natural alternatives to pharmaceuticals. Consumers are increasingly aware that both opioid painkillers and non-steroidal anti-inflammatory drugs (NSAIDs) can cause serious side effects. Consumers and physicians are turning to non-pharmaceutical pain relief offered by hot/cold therapy.

The Market Potential

For the last several years, the home health care products market has been experiencing a major transition as a result of changes in the market environment, reimbursement, the number of people leading active lifestyles, and a decline in the use of OTC and prescription pills.

As a result of these changes, there are significant revenue opportunities in the area of pain management; specifically with respect to hot and cold therapy products.

  • U.S. sales of hot and cold therapy packs are projected to reach US$285.71 million by 2015, as reported in the ‘Hot and Cold Therapy Packs – A global Stragic Business Report’, published by Global Industry Analysts, Inc.
  • Estimated U.S. sales of hot/cold therapy for the top 10 brands over a 52-week period to be 16,725,442 units with a retail value of $118.8 million USD, as reported by Drugstore Management.

The Solution: TheraPeaz®

For generations people have been using a bag of frozen peas to ice an injury. If you’ve ever used this method, you know first hand that as they thaw, frozen vegetables leak a smelly green pea juice. If you try to re-freeze and re-use the bag, it freezes into an un-malleable pea iceberg.

TheraPeaz®, a product of FrozenPeaz®, offers patients of all ages a natural alternative to pharmaceutical pain relievers. Our hot and cold therapy products are challenging the status quo of traditional therapy options.

  • Designed in consultation with physicians and therapists
  • Combines the benefits of hot and cold therapy in one easy-to-use pack
  • Cold Therapy: Conformable down to 0ºF
  • Hot Therapy: Easily heats in microwave or hot water bath
  • Non-toxic and Safe
  • Reusable

TheraPeaz® delivers flexible hot and cold therapy to relieve pain and assist in the recovery of minor injuries or post-surgery rehabilitation. The TheraPeaz® product line includes a soft, cozy, 100% cotton-flannel pocket. The pocket protects the user’s skin and also absorbs condensation from the pack as it slowly comes to room temperature. The cozy flannel pockets are available in 3 gender friendly colors (FrozenPeaz green, gray, purple) and 4 different sizes to conform to various parts of the body.

Designed with the Retail Environment in Mind

Every aspect of the product is extremely well made, with significant emphasis on the out-of-box experience consumers have when they first purchase and open the product.

TheraPeaz_Photo7_Pharmacist

TheraPeaz® products and packaging were designed with the retail environment in mind.

  • The packaging features a cutout window on the front, allowing consumers to feel the VirtualPeaz™ difference without opening the product and potentially destroying resale value.
  • Every box in the line has the same height and width dimensions making merchandising easy.
  • The consistent height of the boxes means less wasted retail space.
  • Multiple display options:
    • TheraPeaz® boxes have a solid base, enabling the products to be merchandised on a shelf.
    • TheraPeaz® boxes also have a sturdy hook, allowing the products to be merchandised on hooks.
    • In late October, we are also launching a POP display as a 3rd merchandising alternative.

VGM and other retail consultants often suggest merchandising plans that offer good-better-best alternatives. The original line of FrozenPeaz® products included a compression wrap and required a higher price point.

  • TheraPeaz® allows consumers to purchase a better option than a typical gel pack with only a marginal increase in cost.
  • TheraPeaz® provides the retailer with more revenue per sale than lower priced gel packs.

Durable medical retailers are embracing consumer-friendly cash products. Unfortunately, many manufacturers of these products lack shelf-ready packaging. We designed TheraPeaz® packaging to be some of the best available for retail. Winning the Innovative HME Retail Award validates our success.

We Provide Marketing Support

Success in retail requires more than a great product. Success requires great marketing and brand awareness for both the product and the retailer. We offer several programs to embrace and support retailers of TheraPeaz® and all FrozenPeaz® products.

  • Videos: We have a series of how-to videos that show the different ways to use each of our wraps.
  • Informative articles for web/Email: We have an extensive library of articles on injury recovery, injury prevention, and how/when to use hot cold therapy.
  • Print Ready Materials: From post cards to larger sizes for end caps or acrylic sign holders, we have a growing collection of PDF marketing materials.
  • In store demo samples: When people feel FrozenPeaz, they are usually sold!

Purchase FrozenPeaz products, including TheraPeaz.

Become an authorized retailer of FrozenPeaz® products.

Relax. Revive. Rejuvenate.™ TheraPeaz®


About FrozenPeaz®
FrozenPeaz® patent-pending products deliver high-performance hot and cold therapy in one easy to use pack. FrozenPeaz innovative, doctor recommended products are available in a variety of different shapes and sizes tailored to target different sources of pain from migraine headaches to back pain to plantar fasciitis and everything in between. FrozenPeaz, a natural alternative to pain medications, are non-toxic, plant-based, and safe. Relieve pain. Reduce swelling. Recover faster.™ FrozenPeaz.

Is Your Healthy Eating Causing Protein Deficiency?

I eat lots of fresh vegetables. Drink Kefir. Try to limit my intake of processed foods. Enjoy fish or chicken on what I thought was a regular basis. Sounds good. Right?

Imagine my surprise when my annual blood work indicated a protein deficiency. Fortunately, my levels are not too bad yet and with some attention to sources of protein in my daily diet, I’ll be back on track.

In addition to the usual suspects like tofu and quinoa, here are a few surprising sources of non-meat protein:

Peas: It’s true! Now that you aren’t using your peas as a cold pack, put them back on the dinner table. Each half-cup contains three and a half grams of protein.

Spinach: There are three grams of protein in a half cup of spinach. Try adding spinach to your smoothy or salad.

Brussels Sprouts: Each half cup contains two grams of protein. Brussels Sprouts are also an excellent source of vitamin C and vitamin K

One final note, unlike meat, many plant proteins are ‘incomplete’ proteins, meaning they don’t contain all of the essential amino acids your body needs. Be sure to combine vegetable proteins with whole grains and eat a variety of plant protein sources.

5 NATURAL Ways to Relieve Muscle Soreness

A personal trainer and journalist for Florida International University, Nihat Strider, offers 5 Tips to Relieve Muscle Soreness.

  1. Keep Moving: Light physical movements increase blood flow to the affected areas – helping to relieve pain. For whole body soreness, try light stretching or a yoga class.
  2. Hot/Cold: Alternating hot/cold therapy packs or hot/cold water in the shower helps your body’s natural anti-inflammatory response – increased circulation.
  3. Pop a pill: Instead of a pharmaceutical anti-inflammatory like Alieve, try Curcumin an ancient Indian spice that reduces inflammation.
  4. H2O: Drink more water before and during exercise.
  5. Rub it Out: From a massage therapist to at home remedies like a foam roller, massage helps to release the knots in your muscles and increase blood flow.

For all of Nihat’s tips, check out her full post.

NYT Science Asks: Should You Treat Muscle Pain With Ice or Heat?

The New York Times recently (Nov 7, 2015) tackled the question of whether to use Ice or Heat for sore muscles.
Acute Injury
Cold therapy, or cryotherapy, is usually recommended immediately after an acute injury, like a severe bruise or sprain. The familiar RICE protocol (Rest – Ice – Compression – Elevation) helps reduce the pain and inflammation these injuries. However, cold therapy loses efficacy after a couple of days. At this point in recovery, applying heat to the area may provide additional relief and recovery.

Delayed Muscle Onset
In contrast to an injury, the lingering muscle pain that emerges some time after vigorous exercise, both heat and cold have been used with significant success in individual cases, but scientific studies comparing the efficacy of treatments have been sparse and inconclusive.

According to the New York Times, a new comparison, published this year in The Journal of Strength and Conditioning Research, looked at muscle damage and pain in 100 people of comparable fitness. After 15 minutes of leg squats, half of the test subjects received either cold OR heat treatment, while half received no treatment at all. The study concluded that both heat and cold appear to be effective in reducing muscle damage, but cold used immediately after exercise or 24 hours later was superior in reducing pain.

The good news, with FrozenPeaz – you don’t have to choose. FrozenPeaz is just as effective for heat therapy as it is for cold therapy.
Learn More

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